Food and Drink

Marketing Food and Drinks Brands

We have worked with several tea brands  – Mama Tea, Simpsons Tea and Tea in a Cup. We won a Marketing Award recently, awarded by Scotland Food and Drink Excellence Awards, for our packaging design for both Simpsons Tea and Tea in a Cup.

We wanted to develop a tea brand that would appeal both a younger demographic in our home market as well as appeal to export markets; particularly those in emerging markets. Therefore we developed tea packaging that showed off our British heritage with different coloured Union Jacks.

With Tea in a Cup, we wanted to do something different!

We wanted to create an unusual packaging concept to appeal to a younger demographic world-wide. We did this with Tea in a Cup as well as pairing it with an innovative social media campaign all around #teaissexy  – www.teainacup.com