Social Media

When we discuss social media, what we are really discussing is the “social flow” that ebbs back and forth between website, blog, e-commerce site…….all made up of conversation, relationship, sharing and relating. You can no longer ignore it as a business……..it IS your business. The sea of social media is a fantastic flexible, elastic place for a business to grow a brand.

social flow

Business

You might have a brand that you own, you may have many brands. Those are really you main focus when it comes to using social media internationally. However, you also have YOU. If you are a Founder/Entrepreneur, you are the BEST salesperson for your product/service. Therefore, your online presence really needs to sing! This can win you business alone, particularly when looking at international markets. Consider what comes up when you put your name into Google? Have you engineered your SEO to make sure your ‘public persona’ is exceptional or is it a bit piece-meal or is it non-existent?

mama loves tech

The HOW – RESEARCH

If targeting international markets, you have to KNOW those markets. Contrary to what some people will tell you, as a small business, we believe in selling to as many markets as you can. The key to making it work is to understanding those markets and create products/demand for products in those markets.

1. Create a product for the market

2. Go high-end

3. Target that market like crazy using a well executed social media campaign.

Tokyo – Mama Loves Tech

The How – Use the U.S. based social networks to get INTERNATIONAL REACH

Despite there being many different networks for different countries, the most popular and viral ones are still the big U.S. ones such as Facebook, Twitter and Pinterest. This is good news as it means that you can really use your networks to get a lot of International reach with the ones you use every day. The key to that is to use a STRATEGY to create a viral campaign.

Pinterest – Mama Tea

Art of the Trench – Burberry shows us how it is done!

Burberry launched their Art of the Trench campaign to international acclaim. Allowing users to post pictures of themselves wearing their favourite Burberry trenchcoat brought them 15 million facebook fans and increased online sales 50% year on year. Not bad, Burberry. They did this using Facebook, Twitter and instagram so no need for complicated international platforms! You can do the same. Just drop us an email – info@mamalovestech.com!