Packaging Design

Designing Packaging for your target Market

At Mama Loves Tech, we were challenged with designing new tea packaging for international markets, for Simpsons Tea, in particular with the aim of targeting China.

Selling tea to China!!??!?! Could we manage it with some striking packaging that appealed to the target market???

Do or do not. There is no try!

We wanted to convey the main USP of Simpsons Tea – BRITISH QUALITY

Simpsons

We also wanted to create an innovative International SOCIAL MEDIA CAMPAIGN around #teaissexy…..

Tea in a Cup British Tea

Result? The first supermarket that this innovative tea company won was based in Shanghai!

Shanghai