Packaging Design

Designing Packaging for your target Market

At Mama Loves Tech, we were challenged with designing new tea packaging for international markets, for Simpsons Tea, in particular with the aim of targeting China.

Selling tea to China!!??!?! Could we manage it with some striking packaging that appealed to the target market???

Do or do not. There is no try!

We wanted to convey the main USP of Simpsons Tea – BRITISH QUALITY

Simpsons

We also wanted to create an innovative International SOCIAL MEDIA CAMPAIGN around #teaissexy…..

Tea in a Cup British Tea

Result? The first supermarket that this innovative tea company won was based in Shanghai!

Shanghai

 

 

How to Set up a Facebook Business Page

Your company wants a Facebook page or you’ve decided to set one up for your brand, here’s the quick step by step guide to setting one up.

Step 1

You need a personal Facebook account, if you don’t have one go to https://www.facebook.com and click sign up and fill in the required information.

Step 2

Once you have signed in on your personal Facebook account navigate your way to https://www.facebook.com/pages/create.php. You can either click through on this link or find the link at the bottom (in the footer) of most pages on Facebook.

Once there are six categories to choose from:

• Local Business or Place
• Company, Organisation or Institution
• Brand or Product
• Artist, Band or Public Figure
• Entertainment
• Cause or Community

Choose the correct category for your business and enter the required information. Choosing the correct category can help people find you on Facebook, the category and business name cannot be changed so please choose and type wisely although if you do go wrong at this stage you can always delete the page and start again!

Step 3

Facebook will now ask you to upload a photo for your page, this is a picture that will appear next to everything your business does on Facebook so it should ideally be your company logo. This picture/logo can be changed at any time but you should always make sure you have a picture uploaded. A business page without one looks sad and unloved.

You now want to write a sentence about your business, make sure you include your website, this sentence will appear on your page in the “about” section (just below your logo).

Set a web address (url) that is your business name, e.g. if your business is called “Humpty Dumpty” you will want your web address to be “www.facebook.com/humptydumpty”. Occasionally you discover that the address you want is already in use, if this is the case then try and come up with an address that people will still know is your business. For example when we were setting up the Facebook page for Mama Tea we were not able to get the web address facebook.com/mamatea so our web address is facebook.com/mamapregnancytea as Mama Tea’s products are teas for pregnant women.

Step 4

This step is really about you filling out details about your business. Use the admin panel and edit your details, make sure you put in all your basic contact information including an email address, upload a cover photo (this is a must if you want your page to look professional as it will be the first thing visitors to your page see).

Also have a look at other business pages and see what other companies have done, here are a few to get you started;

• http://www.facebook.com/MamaTeaPregnancyTea
• http://www.facebook.com/MamaLovesTech
• http://www.facebook.com/Harrods
• http://www.facebook.com/innocent.drinks

Step 5

Start posting!

For more information about facebook business pages; https://www.facebook.com/business/build

For more information about how Mama Loves Tech can help your business please email us at info@mamalovestech.com, tweet us, of go to our facebook page.

Business and Social Media?

Many businesses have found themselves questioning whether they should get involved in the world of social media and of what benefit it could be to them.

In short the answer is yes, your business should get involved in the world of social media, and the benefits to your business will depend on what you’re looking to achieve from your involvement.

Here at Mama Loves Tech we regularly come across people that say something along the lines of “social media is not for us” or “what good is a Facebook page to my business” and we understand why people think this, as they associate Facebook with their teenage children and can’t see the relevance of this to their accountancy practice, for instance. We can’t make everyone want to get involved with social media but we do hope to make everyone understand that there are conversations going on out there on the internet and by opting out of social media you’re opting out of joining in, and at times controlling, the conversation. The key thing is to find the relevant conversations (for conversation substitute social media platform) for you, which is exactly what teenagers do on Facebook.

The world of social media is daunting, if you’ve so far opted out, and when you first dip your toe in it can seem unfathomable, the thought of finding conversations relevant to you near impossible but as with most things some research and goals in place can help you find your way. There are lots of different social networks each with a different strength and here at Mama Loves Tech we believe there is at least one network, probably more than one, relevant to every business, and that’s before you consider a blog.

There’s no denying social networking requires time but so does face to face networking, potential client meetings and traditional marketing and most businesses don’t question the necessity of this. With networking across social media it is important to remember what your business is aiming to get out of it, and try to avoid getting drawn into time wasting conversations just for the sake of being involved in a conversation, and like many things the more time and effort you put into it the greater the rewards are likely to be.

So do some research, make a plan, set some goals and give it a go there’s a whole world out there waiting to talk to you!